Welcome to THIS IS MY STUFF.

Here you'll find some of my favourite stuff I've been fortunate enough to make in my career.
Advertising has morphed a lot since I started but one thing hasn't changed, and that is the power of the idea. Ideas allow us to tell stories and stories connect people.

South Africa’s biggest story and biggest ever production to market was launched with an integrated campaign of design, trailers, BTS, OOH, social and digital assets.

While working with Team Dimension Data, I made a print for every World Tour race that they competed in. The posters where used in social media. Each image has a story linked to the area where the race or stage took place. Many of the prints where sold or auctioned to raise funds for the team’s partner, the Qhubeka charity. Have a look at more here: https://www.instagram.com/1974nineteenseventyfour/

Almost 10 years after designing the first Qhubeka identity, I was tasked with refreshing the whole brand. The charity was now on the world stage and partnering with large global brands like Mercedes-Benz. It was time for their image and the way they communicate to start being on same the level as their partners.

Purity needed some print work for their Fourth Food range that helps babies transition to solid food.

The usual happy baby photography was not just tired but also unrealistic to what really happens at feeding time.

Superhero-like nemesis characters where closer to reality when it came to feeding your little person.
Mom's and dad's now had a campaign that they could relate to that not only broke the staid mould of baby food advertising, it gave them courage to try another meal-time-mission.

Credit:  Art Director (illustrated by Anton Kannemeyer)

A Campaign Gold Eagle Print Award.

Trackers was M-Net and South Africa's largest local production to date in 2019.
The project was a full go-to-market campaign from title logo design, launch trailers, interviews, BTS, social and digital to maintenance elements.

PEAK is a documentary about Africa’s first World Tour Cycling team.
It was produced and edited in full lockdown in 2020.
PEAK tells the story of this unique and purpose-lead team, from its ambitious beginnings and Davidian early successes, to its gutsy fight to perform in the world’s toughest bicycle races.

Credit:
Designer / Co-Director (with the help of very talented people) Full collateral from title logo design to trailer and posters to market the doccie.

Launching South Africa’s T20 Cricket tournament was driven by a clear objective to get fans in the stands. We created a campaign that was about breaking the stereotype of boring cricket and the same old fan experience. This was where the best cricket meets a music concert and everyone wanted to be there. It was a fully integrated campaign from launch film to daily content being created for social platforms and tournament match updates.

Reyka Series launch & season 2 - An 8 episode crime drama series.
Full go-to-market campaign from title design to trailers and interviews, the making of, behind the scenes and digital & social content.

Key art and marketing collateral for shows including: Netflix’s Blood and Water, The Brave Ones and iNumbe Number.
Series and show marketing spanned a range of genres from documentaries, reality and dramas to true crime.

As part of their corporate and social investment, Sasol sponsored future legends through the under-23 national side and other grassroots development programmes.

This story is set in the heart of Soweto in the 1960s/70s. It answers the question ‘what would have happened had some of our South African football legends played together?’ It features these legendary players as kids, long before they became famous and they could escape from their daily chores to play a game at an old stadium.

Credit: Art Director

D&AD Wood Pencil / In Book

The Triangle Knows.

To demonstrate the blind spot technology available in the C-Class range, we literally put a mirror on the billboard.

Passing cars triggered a motion sensor on the side of the road that activated the mirrors warning triangle.

Credit: Creative Director

Cannes Lion - Bronze, Outdoor.

Sometimes the the most important client is yourself.
This little creds film helped change current and prospective client's minds of the Grey Worldwide Brand in Johannesburg.

Credit: Creative Director / Art Director
Gold Loerie.

Nando's is known for their wit and satirical social commentary, not least their amazing flame grilled chicken.
When they wanted a new campaign around the same time as South Africa's 2004 national elections, the idea (after some long nights) was a risky no-brainer.

Credit: Creative Director / Art Director

One of a couple of brand films made to rejuvenate the bank's positioning and challenge all to 'make things happen'.
John Kani as a patron for the arts and Green Trust, provokes us to think about how we consider and interact with the environment.

Credit: Creative Director / Art Director

One of a couple of brand films made to rejuvenate the bank's positioning and challenge all to 'make things happen'.

Sharlto Copely had just recently shot to Sci-fi cult status with his lead role in District 9. The script is an abridged paraphrase of his life. He agreed to come on board and helped secure footage from the movie for our film.

Credit: Creative Director / Art Director

Imagine your parents having sex, you might have to if you don't have a Geronimo Condom. Geared towards a younger market, Geronimo Condoms went where no-one dares to go, your parents doing well, what they did to become parents.

This campaign picked up 2 D&AD Yellow pencils.
(One for writing which must be credited squarely to Jenny Glover).

It also got Gold at Cannes, narrowly missing Grand Prix and a Bronze Pencil at One Show and a Bronze Loerie.

Credit: Art Director / Creative Director